Are you a newcomer in the field of content writing? Do you live and breathe creating killer content that attracts and engages millions of readers worldwide? If this is your dream then now is the right time for you to learn one such skill that could give wings to all your efforts in the field of content writing. One extremely crucial skill that could save your content from getting lost on some 50th page of the search engine results.Did you guess it? Yes, we are talking about the sheer art of SEO article writing. To suit your convenience, we are going to cover 14 amazing tips and techniques for SEO article writing that could make your content go further and enhance your SEO efforts at the same time.
What is SEO?
SEO stands for “search engine optimization”. It refers to a process that involves optimizing the content of your webpage or website to rank higher on the search engine result page. Practices of SEO not only organically improve the visibility of your content but help in bringing more leads for your particular business as well. The better attention gained through the best practices of SEO help in transforming interested audiences into trusted customers.
How Does SEO Function?
Various Search engines like Google, Yahoo, or Bing use bots to crawl different pages on the web. Visiting site after site, these bots collect information about those pages only to put them into an index. This whole process of crawling and indexing various web pages is done to present the most authentic and relevant information to the searcher.
The index is the same as a giant library where a librarian searches different sections to pull out the exact book you need.After this comes the process through which algorithms analyze the pages in the index, taking hundreds of ranking factors into account.
This is done to determine the order in which these pages would appear in the search results of a particular search. Same as the librarian of a library analyzes every book in the library to present you the book that contains the exact answers to your queries.
How is SEO Important for Marketing?
1. Visibility and Ranking
The most important function of SEO is increasing visibility, which is one such function that helps in converting prospects into valuable customers. In today’s world of ever-evolving businesses, SEO becomes an extremely crucial tool for marketing. It helps businesses to aptly connect and engage with their audiences by creating useful content.
Visibility is directly related to the ranking of your webpage. The higher you rank on search engine results, the more likely readers will see you and click through your website. Effective SEO efforts become extremely important for gaining customers when more than a quarter of web users never explore past the first search engine result page.
2. Web Traffic
One major goal of SEO is to increase the web traffic to your website through increased visibility and ranking. One research shows that the top 1 result shown on the search engine result page garners nearly 32% of clicks and that increasing your ranking on the same result page could facilitate an increase in CTR by 30%.
Marketers try hard to get the no.1 position in various SERPs. For this along with the excellent quality of content that relates to all the dimensions of a particular search query, SEO best practices are extremely important to get among the top rank.
3. Page Authority
SEO becomes important as it helps in determining the authority of any website. Web users nowadays evaluate the usefulness of any resource on the internet by its trustworthiness, quality, relevance, and authority.Ranging from 1 to 100, the higher the score, the more authority a website owns. Best practices of SEO like link building from credible and trustworthy sources help in getting an increased score and hence, more relevant visits.
4. Creating an Excellent Visitor Experience
SEO is important for another most important reason i.e. along with great content and on-page SEO optimization; a webpage could be optimized for a seamless user experience. It involves all the steps taken to improve your site responsiveness and usability. It makes sure that the webpage is responsive for both mobile devices and laptops or computers.
It will improve the visitor experience by further reducing the load time, reducing the bounce rate, and thus allowing visitors to spend a longer time on your site.All the above factors like page visibility, ranking, quality and relevance of the content, page authority, and better visitor experience prove to be the major factor in the success of many emerging businesses.
14 Tips & Techniques for SEO Article Writing
1. Start With Researching Article Topics
Research forms one of the most important parts of all your efforts towards creating content that sells. With zillions of businesses making content for their audiences every day, it becomes highly important for one to remain relevant with a killer content marketing and SEO strategy. Most companies fail to realize this and make content for all the wrong reasons.
The SEO article writing process starts before writing even a single word. It begins with understanding the current needs of the audience and selecting a topic as appeals to them. You can check this out in this manner—
- You can use the Q&A tool to find out about the topics that people ask online
- You can also take some help from sites like Reddit and Quora to search for such questions as are relevant to your audience and you can give answers through your article.
- But one of the most time-saving and useful tools meant for such research work could be Answer the Public. This free tool is extremely useful as it scrapes the entire internet for questions that are asked by most people about your topic. These questions asked by people could give a nice idea about framing an outline for your article.
- Wikipedia is also one of the most amazing tools to find out the topics for your article. The table of contents section could give you many fresh ideas to work on and write content on.
Here is a guide to SEO Copywriting
2. Find Relevant Keywords
Keywords form the most important part of the entire process of SEO article writing. Right keyword could create a major difference between a low-ranked article and an article getting a thousand visits per month. Finding relevant keywordsmight seem a hefty task at the beginning, but it could be done very easily using some extremely useful free tools
1. Infinite Suggest is a nice free tool that could be easily used to find popular keywords on the internet. All you have to do is type your topic for which you want to get relevant keywords. In a few seconds, it fetches you a list of all the keywords related to your topic. Although this tool does not tell you the exact search volume, still it is a great tool for finding keywords that people search on Google.
2. A tool called SEORCH is extremely useful in finding out the most relevant keywords. All you have to do is type the URL of any competitor’s blog post and after a few seconds, you get the keywords that show most often on that page. Out of them, the most relevant ones could be used by you to create an article with it.
3. Keywords everywhere is a Google Chrome or Firefox extension that generates keyword ideas for you based on the pages you’re currently looking at. It could be used to know the search volume of all the queries closely related to your search term.
3. Create an Outline to Match the Search Intent
To make your article rank, it is highly needed to create such an outline as matches the search intent of the public. It was before that cramming up an article with keywords helped in getting a better rank, but nowadays the only key to this is optimizing your SEO article writing to match the interest of your audience.
For this, you can put an article idea in the Google search box and see the kind of articles that are ranking currently. This part of your research will help you understand what kind of article Google thinks is better for such a query.For example, if you want to rank for a keyword, “digital marketing” just search it on Google once and go through the content on the first search engine page result.
It will give you an idea about what kind of content people exactly expect from any article. The SERP might be filled with a listicle article or even a consolidated guide on “Digital Marketing”. Go through the content once and create the outline of your article accordingly.
4. Determine the Idle Length of Your Article
After creating a nice outline for your blog post, it is essential to determine the idle length for it. You can easily determine the length of your article after going through several of the blog posts by your competitors on the first SERP. The length of your article should be more than 2000 words to rank better on the search engine result page.
Nowadays, with so much content online, it is really hard to rank short-form content. According to the new algorithm of various search engines, only long-form content with comprehensive content with complete coverage of a certain topic ranks among the Top 10 results.
5. Write a Comprehensive Article
The steps taken to match the goals of SEO article writing involve doing research on a certain topic and writing a comprehensive article on it which covers all the different dimensions of that topic.It has been proved by a certain study of 1 million search results that long-form content ranks best on Google.
For e.g., if your topic is “technical writing for beginners” then instead of writing fluff you must write a comprehensive article covering all the major aspects of your topic. You should try at bringing such unique points forward as are not covered in the previous articles.
Also Read: SEO Skills for Different Types of Content
6. Create an Attractive Title
An attractive headline could work miracles for you. Just a packed punch of very few words could prove to be some serious game changers for your SEO article writing. Write titles that are clear and interesting and make use of rich keywords.Use free tools on the web to create an effective and impactful headline that gets more clicks. The Blog Title Generator by SEOPressor.com is a very nice tool that not only generates blog titles matching the intent of your keyword but also gives valuable tips on improving the structure of your headline.
7. Optimize Your Article for Keywords
Adding keywords to your content is a big part of your SEO article writing strategy. Although this does not mean that you have to stuff your entire article with keywords. Instead of fetching you good results, this can further degrade the authority score of your website. Because of the upgraded algorithms of Google, stuffing keywords in your article is a very bad practice that could ruin all your efforts to get a high ranking in SERPs.
The location of your keyword matters more than its repetition in the entire article. You should pay special heed to place your keyword in your URL, title tag, and first 100 words of your page, in an H1 and an H2 tag. With this practice, your content would be 100% optimized for your keyword as per the new and upgraded algorithms of Google.
You can enhance your reach by learning the best tactics with the top-rated Online Content Writing Courses
8. Craft a Compelling Meta Description
A compelling meta-description can effectively boost your click-through rate. Although the title of your article is a very important part of on-page SEO optimization, the Meta description frames the backbone of all your SEO efforts. The meta-description introduces your content to the audience.
Readers generally decide based on this piece of information whether they want to go ahead with reading the article or not.The meta-description of your blog post should be a summarized version of your article. It should be concise and to the point with a clear call to action so that the reader could easily know what could be excepted from your blog post.
9. H1, H2, H3 Tags
Using the right heading tags is another important aspect of SEO article writing. You must remember it as the must-haves for your central SEO strategy.In an SEO-optimized strategy, the headline uses the H1 tag by default. So, for the next subheading, you must use the H2 tag, then the H3 tag, and so on. You should go forth in sequential order in this manner.
Optimizing your post in this manner helps Google’s bots to go through your article easily and thus, help in improving your ranking. It is highly recommended to use keyword-rich phrases asyour H1, H2, and H3 tags. At the time of creating an outline for your blog post (In the research phase), you should decide what your heading tags should be.
10. Use Internal Links and Anchor Text
Whenever writing a new post, you should always link it back to your old best blogs so that the readers will stick longer on your site and also so that the search engines are allowed to re-crawl these old posts. This technique not only improves the navigability of your site but lowers the bounce rate of your website which is an important factor for SEO ranking.
While you interlink your old posts to the new ones, use the anchor text technique. Use the option given to you to add a link and a title to your former blog post. Add the link but fill the title section with attractive keywords to ensure a better click-through rate.
You may need a guide on How to Become SEO Writer
11. External Linking
The quantity and quality of links (to other websites) on your page are also taken into account by search engine algorithms. Search engines prefer links from more trusted sites, such as BBC.com, to links from unknown blogs. An article with credible sources would be considered far superior in terms of quality and hence will get a higher ranking in SERPs.
Try to get as many backlinks from trusted websites as you can. Now, this exercise of external link building might take some serious time and effort, but in the end, it will fetch you rewards. It will not only improve the authority of your page but also help you in getting ranked among the Top 10 web pages on SERP within a very short period.
12. Use Optimal Images and Multimedia
In addition to optimizing your content for SEO article writing, images form an important part of the content riddle.Different images and visuals on a webpage can help convey information to the user and circulate your content more effectively.Use infographics, checklists, templates, and other visual content to deliver value to your audience more efficiently and more engagingly.
Another advantage of including images and videos in a blog post or copy is that they can be ranked in Google’s Images and Video sections, as well as get into Featured Snippets and attract additional traffic.
13. Promote Your Work Through Social Media
The SEO writing process does not end when you click the “publish” button. Because the truth is that without content promotion, your content is unlikely to rank. (This is especially important if your site is new or lacks authority.)In other words, you must strategically promote your content for it to rank betteron Google.
One way to do this could be taking the help of social media. Social media is a very powerful tool for self-promotion nowadays. Efficient use of it could easily help you in gaining more audience in fewer periods. To spread your word you should post each one of your articles on social media sites and forums with attractive descriptions and clear call-to-action
As the real power of social media lies in sharing, you should post links to your previous articles on platforms like Quora, LinkedIn, and Twitter to promote your work more efficiently and gain new audiences.
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14. Monitor Your Activity
Monitoring your efforts is key to staying on top of your SEO-marketing strategy. A simple and free tool called Google Analytics is very useful for tracking your page views and the average time spent on your site by visitors. Check the bounce rate of your site and the time spent by the visitors to see how users interact with your website after landing on your content.
If you notice a significant drop-off combined with a low average time spent on the webpage, then it’s a sign that your material wasn’t relevant to what the audience was looking for, or worse, wasn’t fascinating for them. Also, consider the number of social interactions (shares, likes, etc.) to determine the virality of your content. Just taking a peek at these simple metrics can give you a good idea of which content pieces are well-received and liked, allowing you to recreate that type of content in the future.
FAQs
1. How can I become an SEO content writer?
SEO article writing is a new-age skill that demands a lot of dedication and hard work to master. To become an SEO content writer, you need to know your audience first and write for them. You need to understand Google’s algorithms and have an eye to find keywords relevant to your industry. Along with all this, you need to be smart to develop your own SEO-optimized content marketing strategy that involves edgy techniques to promote your business in this competitive industry.
2. Can I learn SEO on my own?
SEO article writing is an art that comes with time. It is just like any other skill in the market that takes hard work and dedication to master. The first step towards learning it could be telling yourself that you can do it. All it takes is your willingness to learn and some smart strategy.
3. Is SEO article writing easy to learn?
SEO is an easy and effective way to optimize your content. You can learn it with consistent practice and the right guidance. Follow the simple guide on SEO article writing above.
Conclusion
SEO article writing is an important part of your content marketing strategy. It is the best way to drive organic traffic to your website and help your website to rank higher in search engines. A smart SEO strategy could take your business to another level and make this highly competitive industry a piece of cake for you.Simple practices like researching well before choosing your article topic, creating an attractive headline and Meta description, optimizing your article for keywords, and spreading your word through social media could work wonders for you. Just go ahead with the tips shared in this article and achieve all your SEO goals using a new-age strategy.
