Determining Your Audience (2024)

Your paper should be “reader friendly,” meaning that the reader should not struggle to understand your ideas. You can make your paper reader friendly by analyzing your audience.

One of the first questions you should ask yourself is, “Who are the readers?”

Often the answer to this question is “the audience is my teacher,” so you need to think about the kind of language your teacher uses and the way language is used in the readings that your teacher assigns. Your voice as a writer should be consistent with the type of language used in your class. However, you should also think about who your intended audience is beyond the teacher. To define your audience, it helps to think about these things:

  1. Probable age
  2. Probable sex
  3. Probable education
  4. Probable economic status
  5. Probable social position
  6. Probable values
  7. Probable assumptions

Decide what your readers know or think they know about your subject.

To help you answer this question, ask yourself, “What is the probable source of their knowledge? Is it a direct experience or an observation? Will my readers react positively or negatively toward my subject?”

Next, ask yourself “What will my readers expect from my writing?”

When you are planning your writing, decide what your audience should expect to learn or gain by reading your essay.

You also need to consider how you can interest your readers in your subject.

If your audience is hostile toward your subject, decide how you can convince them to give your writing a fair reading. If your audience is sympathetic, decide how you can fulfill and enhance their expectations. If your audience is neutral, decide how you can catch and hold onto their attention.

Finally, you should decide how you can help your readers read your writing.

The structure of your paper can make your paper easy or difficult to read. Decide what kind of organizational pattern will help your audience see your purpose. Also, decide what guideposts and transitional markers your audience will need in order to follow your organization. Finally, decide what and how many examples your audience will need in order to understand your general statements.

The information on this page was adapted from:
Trimmer, Joseph F.
Writing With a Purpose. 11th ed. Boston: Houghton Mifflin Co., 1995.
Updated: January 2005, by Elizabeth Guiden

Determining Your Audience (2024)

FAQs

What question do you ask to determine your audience? ›

Important questions to determine your customer profile may include: What is your age range? What is your gender? What is your education level?

How do I determine my audience? ›

To define your audience, it helps to think about these things:
  1. Probable age.
  2. Probable sex.
  3. Probable education.
  4. Probable economic status.
  5. Probable social position.
  6. Probable values.
  7. Probable assumptions.

What are four 4 key ways to identify a target audience? ›

4 Simple Ways to Identify Your Target Audience
  • Definition of a target audience. As mentioned, a target audience is a group of people who are more likely to purchase products and services from you. ...
  • Analyse your current customer base. ...
  • Engage with social media audiences. ...
  • Research the competition. ...
  • Use analytic tools.
May 31, 2023

How do you determine the needs of your audience? ›

To identify the needs and expectations of your audience, engage in active listening, conduct surveys, gather feedback, analyze data, and create personas to understand their demographics, preferences, and pain points. It's also important to consider your audience's aspirations.

How to answer the question "Who is your target audience?"? ›

The first step in trying to figure out what this target audience looks like is looking at your current customers. Study them like a zoologist in the wild — what are their habits, where do they live, how old are they?

What are the three audience questions? ›

The 3 Questions
  • Who are you to me?
  • How will I benefit from this?
  • And what kind of commitment must I make?

What are the five steps to identify your target audience? ›

How to identify target audiences
  • Create an ideal customer profile. The people who are most likely to buy your products or services share certain characteristics. ...
  • Conduct market research. ...
  • Reassess your offerings. ...
  • Research your competitors. ...
  • Leverage existing customer data.
Jan 12, 2022

How do you test your audience? ›

One of the simplest and most engaging ways to test your audience's understanding is to use interactive elements in your content, such as polls, quizzes, surveys, or games. These can help you gauge how well your audience comprehends your main points, identifies key terms, recalls facts, or solves problems.

How to decide target audience? ›

Now that you know why you need to understand your target audience, let's go through each step of finding it.
  1. Determine the characteristics of your products or services. ...
  2. Research your market. ...
  3. Create buyer personas. ...
  4. Consider your marketing channels. ...
  5. Test and refine.

Who is your target audience example? ›

A target audience defines that group using audience demographics, interests, and buying history. Essentially, you can describe your target market by finding your target audience. If a target market were “marketers aged 25-35,” the target audience would be “marketers living in Boston, Massachusetts aged 25-35.”

How do I consider my audience? ›

Think about how the purpose will guide how you communicate to your audience. Who will read your writing? Consider the background of your audience, including age, social class, gender, ethnicity, religion, sexual orientation, nationality, etc. These considerations may or may not change your approach to your writing.

How do you assess an audience? ›

Steps
  1. Step 1: Identify Potential Audience(s) ...
  2. Step 2: Select the Priority Audience. ...
  3. Step 3: Identify Priority Audience Characteristics. ...
  4. Step 4: Identify Knowledge, Attitudes and Practices. ...
  5. Step 5: Identify Barriers and Facilitators. ...
  6. Step 6: Consider Audience Segmentation. ...
  7. Step 7: Identify Key Influencers.

What are the factors to consider in identifying the audience? ›

Demographics. The demographic factors of an audience include age, gender, religion, ethnic background, class, sexual orientation, occupation, education, group membership, and countless other categories. Since these categories often organize individual's identities and experiences, a wise speaker attends to the them.

What are the questions for audience analysis? ›

What in their background or daily experiences helps to explain their point of view? What are they likely to know about my topic? How might they be uninformed or misinformed about it? How would they like to see the problem, question, or issue resolved, answered, or handled?

How do you identify with your audience? ›

One of the best ways to determine who your target audience is to look at who already buys your product or service. How old are they, where do they live, what are their interests? A good way to learn this is through engaging on social or distributing customer surveys.

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