10 Best SEO Copywriting Courses and Certificates (2024)

If you want to become an SEO copywriter and learn how to write copy for the web, following an SEO copywriting course is the best way to do it.

Copywriters can work from home and build their careers online. It’s a job in high demand now and can generate a good salary. A copywriter can freelance and get paid for the number of written words or work as part of a digital marketing team in an agency or company.

Copywriters who become content marketing specialists can earn a salary of $84K per year.

Top 10 SEO Copywriting Courses

These are the best SEO copywriting courses you can follow to get certified.

1. Content Marketing Training (Reliablesoft)
2. Copywriting For Beginners (SkillShare)
3. SEO Copywriting Training (Yoast)
4. SEO Copywriting: Rank and Get the Click (Udemy)
5. The Accelerated Program for Six-Figure Copywriting (AWAI)
6. Learning to Write Marketing Copy (LinkedIn Learning)
7. Content Marketing Course (DMI)
8. Role of Content Course with Eric Enge (Semrush)
9. SEO Writing Masterclass (Surfer SEO)

1. Content Marketing Training (Reliablesoft)

Reliablesoft Digital Marketing Academy offers two courses to help you become an SEO copywriter. A keyword research course and a content marketing course.

The keyword research course will show you several methods you can use to do keyword research and find what people are searching for online. The lessons include step-by-step walkthroughs and video tutorials to master the process fast.

The content marketing course will teach you how to write copy for the web, how to optimize your written work for search engines, how to promote your content to the right audience, and a number of other tips and tricks to help you become a successful SEO copywriter professional.

Why enroll in this course?

When it comes to SEO copywriting, it is not enough to know how to write great copy. You also need to have a general idea of how the different marketing channels will make use of your work. That’s why good copywriters need to know how SEO and content writing can work together and their role in a digital marketing campaign.

The greatest advantage of enrolling in this course is that you’ll also get access to an SEO course, a Digital marketing course, and 11 more courses that are part of the Digital Marketing Full Course.

All courses were created by the same instructor, and this means the lessons are related and will help you get a deep understanding of copywriting techniques to use across all channels.

To register for the course, you pay a single fee (non-recurring), and you get access to all 13 courses that are part of the bundle. After passing two exams, you can get an SEO and Digital marketing certification for your CV.

2. Copywriting For Beginners (SkillShare)

As a staff pick course, this Copywriting for Beginners training is a part of the premium membership for Skillshare. This means to get access to it you will need to have a premium membership or take advantage of the 7-day trial.

This quick 1-hour course has lessons that include topics like:

• Content Writing vs. Copywriting
• How to Understand Your Audience
• Ultimate Clarity: The 5-Second Test
• Turn Boring Features into Irresistible Benefits
• 3 Ways to Get Visitors to Trust You
• How to Write a Great Testimonial
• Tips for Overcoming Writer’s Block

Why enroll in this course?

Because Skillshare has a plethora of courses on many different topics, investing in the $19/mo (or $99/year) could be well worth its price. It’s definitely a perk in deciding on a membership platform rather than single courses.

The focus of this course is website copywriting. This course is perfect for you if you are a business owner looking to write copy on your website and landing pages that bring your brand to life.

3. SEO Copywriting Training (Yoast)

Yoast is an industry leader in SEO software, so you can bet that the SEO copywriting certificate you earn when completing their training will be worth its while. This training consists of 6 courses that promise to help you write copy that ranks.

Why enroll in this course?

If you’re looking for a credible source for learning SEO copywriting rather than scouring YouTube, Yoast is a great option. Although it’s $99/yr to get access to all of the copywriting courses, they do have the option to get access to a limited amount of courses for free. So, digging in and learning new skills can be done with no risk.

Not only do you get a copywriting certificate at the end of this series of training, but you will also walkabout with ready-to-publish text for your own website as well as a list of relevant keywords for your site.

4. SEO Copywriting: Rank and Get the Click (Udemy)

The tagline of this course describes it perfectly – How to write content that both humans and search engines will love. That’s the goal of SEO copywriting, right? With more than 1200 students, 373 reviews, and a 4.3-star rating, this copywriting training has some social proof to back it up.

This course covers the following topics:

• Important Elements on Your Page
• Getting the Click
• About Keywords
• Create Your Keyword List
• Writing Great Copy
• Case Studies, Tools, & Tips

Why enroll in this course?

The course was recently updated, which covers current SEO best practices. So, having lifetime access to this course, you can continue to revisit it to check in on updates.

This course is for you if you are a business owner with your own website, you are a blogger looking for more organic traffic, or you work on website content for a living.

5. The Accelerated Program for Six-Figure Copywriting (AWAI)

This is a unique course for the very specific copywriting niche of creating letters for companies as a freelance writer. This course ultimately teaches you how to earn $210,000 or more by writing just 1 letter a month.

Included in this training are:

• 586 pages of tips, techniques, and strategies that have sold billions of dollars with products.
• The Hall of Fame e-Book is complete with the best sales letters and direct-response ads ever written.
• $10k Challenge Materials – writing a real letter for a real product and a chance to get paid for it.
• How to Quickly and Safely Change Careers
• Free subscription to The Golden Thread email newsletters
• Members-only access to the AWAI website as well as access to directresponsejobs.com where you can find jobs as a freelance letter writer.

Why enroll in this course?

This course is for you if you want to be a writer for a living and narrow your niche into a very specific type of copywriting. Writing letters for companies that sell for them comes with a high commission, so learning the skills to get into this niche may be just what you’re looking for.

Its money-back guarantee is impressive. The upfront cost of the course is the first payment of $99.40. After the first 30 days, you can get your money back if you aren’t satisfied. If you continue on, you will be charged $99.40 for the following 4 months.

Then comes the 1-year guarantee! If you are unsatisfied at the year mark or even decide against the career, you can ask for your full $497 back…no questions asked. You really can try a new copywriting career with no risk.

6. Learning to Write Marketing Copy (LinkedIn Learning)

This LinkedIn learning copywriting course is not as much about SEO but has a heavy focus on writing copy that sells. It takes you through the process of writing the first draft to write and test headlines and more.

Here are the modules included in this online copywriting course:

• Introduction
• Overview of Marketing Copywriting
• Writing Copy
• Rewriting Existing Copy
• Conclusion

The modules seem broad, but each one consists of 4 to 12 lessons that dive deeper into writing compelling stories for your brand.

Why enroll in this course?

This course is perfect for you if you are just beginning a copywriting career or you own a business and intend on writing your own content. There are two ways to get access to this course. You can pay the $24.99 value of the course, or you can start a free trial for your LinkedIn Learning account. This will give you access to this course as well as everything else in their library.

If you are finding value in the membership and would like to keep it, the price is only $29.99/mo.

7. Content Marketing Course (DMI)

This SEO copywriting training focuses on career-ready learning so that you are able to implement its content marketing best practices into your business right away. It’s unique in that it is not delivered by videos but rather by essential reading, case studies, and toolkits.

The modules included in this training are:

• Personas and SEO Strategy
• Keywords, SEO, and Voice Research
• Creativity and Storytelling
• Channel Promotion and Collaboration
• Measuring Performance

Why enroll in this course?

Although this course comes with an investment of $445, it has a perk in that it includes the Digital Marketing Institute Power Membership. Being a member gives you access to premium content, webinars, courses, and community.

So if you’re looking to have access to multiple online copywriting courses, Digital Marketing Institute may be one to look into.

8. Role of Content Course with Eric Enge (Semrush)

Again, credible sources are ideal when searching for the right course to take. And if you have researched SEO copywriting even just a little, you’ve probably heard of SEMrush.

They have many free resources on their site, and this course is no exception to the value they bring to the SEO copywriting world.

There are 10 lessons included in the free SEO copywriting training:

• The Basics of SEO Content
• What is E-A-T and How Important is it?
• Why Content is Important for SEO
• How Users’ Needs Impact Content Depth
• The Basics of Links and PageRank
• The Evolution of SEO Ranking Factors
• Backline Analysis
• Link Relevance
• The Power of Information Content
• Content Hubs vs. Blogs

Why enroll in this course?

As the only completely free course on the list, it’s a no-brainer. Not only that, but the lessons in this course cover topics that I haven’t seen in the other course descriptions, so you are almost sure to learn something new and valuable even if you’ve taken other courses on this topic.

With a focus on the user and on backlinks, it’s more than worth the 1 hour and zero-money investment to uplevel your SEO copywriting game.

9. SEO Writing Masterclass (Surfer SEO)

The SEO Writing Masterclass by SurferSEO is a free writing course with certification.

The course includes 4 modules and 20 videos and takes around 8 hours to complete.

The following topics are covered in the lessons:

• The Foundation
• Organize, Write + Optimize
• Above and Beyond
• Module 4: Implementation

The course is suitable for beginners and is taught by marketing specialists and content writers at Surfer.

Why enroll in this course?

It’s a free course that goes through the basics of SEO and copywriting. It also includes examples of using SurferSEO in your content marketing, which is helpful if you don’t already use a tool.

10. Content, Copywriting & SEO Course (Udemy)

The by Udemy is a complete course on SEO copywriting.

It includes 9.5 hours of video and downloadable resources to help you become an expert in writing content for the Web.

The lessons cover topics related to:

• Copywriting Essentials
• Copywriting for Social Media
• Using ChatGPT for Blogging & Content Writing
• Keyword Research
• Link Building Basics
• Writing Techniques

Why enroll in this course?

The instructor is an experienced trainer with over 800K students on Udemy. The course is beginner-friendly and touches on all critical aspects of SEO copywriting, including SEO basics and creating content for social media.

The standard price of the course is $69.99, but you can get it for less if you take advantage of Udemy offers than run frequently on the platform.

Are SEO Copywriting Courses Worth It?

Whether you want to write copy for a landing page, website, video script, social media, or anything else you can think of, learning the skills of writing with the customer in mind is essential. Because the world is online, there is no way around this part of the business.

Why are SEO Copywriting courses worth it? Well, here are a few things that taking a course can bring to the table:

• They will help you keep up with current best practices to ensure your work is not outdated.
• You can see real-life examples of great copywriting and how well they performed.
• Some courses come with memberships where you can browse other related topics to further your knowledge and skills.
• Many courses will provide templates you can follow to write your own copy.
• Ultimately, you will learn the skills to write the words that jump off the phone or computer screen and compel the reader to take the action you want them to take.
• They can help you get an SEO copywriting certification. Many courses listed below offer certification to add your CV or showcase to your potential clients.

After scouring the interwebs, we found the top copywriting courses that come with a certification and bring something unique. Some courses are free, and the paid ones are affordable for everyone.

Copywriting is an important aspect of SEO but not the only one. To become a successful SEO professional, you need to expand your skills to cover all aspects of SEO, such as on-page SEO, keyword research, content SEO, and off-page SEO. The following courses will help build the skills needed in the fastest possible way.

• Best SEO Certifications – a list of the SEO certifications to enroll in and become SEO certified.
• Free SEO Courses – the best free SEO courses to learn SEO.
• Best Digital Marketing Courses – a list of courses to expand your skills beyond copywriting and become a digital marketing expert.

Conclusion

Whether you are looking to flourish in a career as a copywriter or to uplevel your copywriting skills for your own business, there are many courses to help you reach those goals.

As you can see from this list of copywriting courses, the formats are all very different. Decide on what’s most important to you, whether it be cost, access to membership, access to a community, etc.

When you decide to move forward, be sure that the time and financial investment are worth it by finishing your course and quickly implementing your skills. Ultimately, you want to impact your business’s bottom line. So, putting your new SEO copywriting skills into the world is crucial in moving forward and skyrocketing to success.